Spanx Puts the Skinny in the Jean with the Launch of SPANX® Premium Denim Collection

The problem solvers at Spanx are covering butts in a jean-ious new way with the launch of a premium denim collection. 

The brand known for revolutionizing the way women dress, proves it’s not just what your mama gave you—but what’s in your jeans that counts. With innovative technology, patent-pending fabric and slimming patterns, these flattering styles will bump your old jeans to the back of the closet.

“Denim is a staple in every women’s wardrobe, I wear jeans all the time, but there are so many things about them that I wish were different,” said Spanx Founder, Sara Blakely.  “Fully loaded with style, comfort and hidden slimming, we put the skinny in the jeans to offer women a new secret weapon.”

The groundbreaking collection will offer two slimming styles designed with exclusive Triple Thread Technology™ to give women the best stretch and recovery keeping their jeans looking fabulous with every wash and wear.  The innovative patterns make thighs look thinner and legs longer, and strategically placed pockets perk up rear views.

“At Spanx we’re not just about making you look good, we’re about making you feel good,” said Blakely.  “No matter your age or your size, we’re really going to make you look great in your jeans.”

Here’s The Skinny:
The Slim-X® (Styles: Skinny, Straight, Super-Skinny):

• Classic five-pocket style with the slim built in
• Front slimming system designed with patent-pending Slim X fabric acts likes a hidden shaper
• Triple Thread Technology offers ultimate stretch and recovery
• Perfect pocket placement lifts for a perky-looking posterior

The Signature (Styles: Skinny and Straight):
• Exclusive flat waistband combines comfortable shaping that slims all-around
• Side zip eliminates bulk in the front
• Perfect pocket placement lifts and perks

The collection offers a number of washes for The Signature (blue wash, dark dipped, rich indigo) and The Slim-X (black, blue wash, dark dipped, indigo rinse, rich indigo) and will begin shaping rear views everywhere in late July 2014 on SPANX.com and in SPANX retail locations.



Source: http://press.spanx.com/overview/news