VF Appoints Leader of its Global Jeanswear Innovation Center
Sudhakar Puvvada joins company as Vice President to lead jeanswear innovations
--(BUSINESS WIRE)--Sep. 18, 2014--
“Sudhakar will work closely with leaders
throughout our global jeanswear business to combine existing VF knowledge with
the expertise and insights from our external partners to build commercialization
opportunities for our brands,” said
Puvvada joins VF from
VF introduced its Innovation Center strategy in 2013 and began to elevate innovation initiatives with existing teams to support key projects. Now, under Puvvada’s leadership, the company will assemble teams of chemists, scientists, engineers and designers for the Innovation Center who will combine their expertise in technology and new materials with VF’s proprietary insights and deep understanding of consumer needs.
The knowledge acquired throughout VF’s three Centers, and the innovations that result, intend to enable VF to drive greater brand equity and value, and achieve long-term growth for its portfolio of consumer-centered lifestyle brands.
VF’s two additional Innovation Centers are its
Performance Apparel Innovation Center in