Mall Ad Campaign by EYE Corp Media Drives Retail Traffic and Brand Awareness for Joe's Jeans

NEW YORK, Oct. 9, 2014 /PRNewswire via COMTEX/ -- Joe's Jeans boutique located in Santa Monica Place, Los Angeles, California generated a year-over-year store traffic lift of nearly 20 percent since the installation of a campaign with EYE Corp Media, the leading mall media solutions provider with a presence in some of America's most iconic retail environments. Joe's� believes one of the primary drivers of foot traffic is the strategically positioned ads in the mall that use eye-catching backlit panels.


"The outcome of the Joe's Jeans campaign tells us there is tremendous opportunity for retailers to reach consumers at precisely the time and place where they are most receptive to engaging with brands," said Jeff Gunderman, President of EYE Corp Media. Mr. Gunderman continued, "Mall advertising serves exactly this purpose."

"We are thrilled with the results of the ad campaign after working with EYE," said Marc Crossman, CEO of Joe's Jeans. Mr. Crossman continued, "Because of the incredible amount of on-site brand awareness and lift in traffic, we made the strategic decision to expand our commitment to EYE in 2014."

Additional examples of advertisers that have achieved success with EYE campaigns include Armani A|X, Bath and Body Works, Popchips and Universal Studios.


Source: http://www.otcmarkets.com/stock/JOEZ/news